Sony's PlayStation 4 was launched in the UK at
midnight and is already "starting to sell out".
Fans camped overnight for a chance to get
their hands on one of the consoles.
The first-come first-served launch was
considered one of the only ways for people to get hold of a console before
Christmas.
Amazon said customers who had not pre-ordered
before 13 November would not receive a console in time for Christmas.
The UK launch comes two weeks after the PS4
was launched in the US and a week after Microsoft's Xbox One was launched
worldwide. Both consoles sold over a million in the first 24 hours.
In a statement to the BBC a Sony spokesman
said: "We are starting to sell out - very rapidly but [we] will continue
to work with all parts of the supply chain including our partners at retail to
get more, as and when we can."
The company said it was facing
"unprecedented" demand and it would be setting up a stock-tracker
website to help customers find "those elusive units".
The launches are seen as a fight for dominance
in the key Christmas season says the BBC's technology correspondent Rory
Cellan-Jones.
Imran Choudhary was the first in the queue
outside the venue in Covent Garden, London.
"It was always my goal to try and be one
of the first people in the country to get hold of a PS4," he said.
First of all, I must admit that I'm a big fan
of Playstation, I have two of them (2 and 3). I won't have the new one because
I don't play with my PS3, I don't have enough time and nowadays I spend more
hours chatting or playing in my mobile. The price is quite high, about five
hundred Euros, but they used to get lower with time. I hope that one of my
friends will buy it to play with them on my free time, probably on Christmas or
in summer. It isn't recommended to buy the first PS4 type, because they use to
improve it.
If anyone how is reading this post and wants
to buy PS4 I don't recommend it because I have heard that some consoles don't
open correctly.
The competency of the Sony's company is Xbox
consoles, they are a bit more expensive ones but they offer different
functions.
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